Toastmasters Vppr Manual 2016
PR Strategies to Gain New Members By Michelle Hanchey, DTM (PRM 2017-18) and Angela Holdren, DTM Our District 44 Toastmaster Clubs are always looking for ways to grow and recruit new members. There are many things club members can do to attract new members and as Vice President of Public Relations you can be instrumental in helping. A dip in membership is usually the result of poor leadership in the club and a decline in meeting quality. Work with your fellow officers to make sure you have a good product before trying to get others to buy into it and you’ll be at membership capacity in no time! Moments of Truth is a great way for your club Executive team to start looking at ways to improve the quality of your club. At TLI (Toastmasters Leadership Institute) we talked about the importance of doing your VPPR role well without taking on the other officer roles. It is more rewarding to work as a team and you will avoid ‘burn-out’.
Work together but separate the duties between the VP of Membership and yourself as VP of Public Relations. Consider the idea that as VPPR you “gets the visitors in the door” and that the VP of Membership converts them from being guests to members. Website Maintain a small and simple web site for your club. Check out Free Toast Host. It has been estimated that up to 80% of all club visitors find a club to visit through the Internet. Make sure your club information: meeting date, time and place is on the landing page near the top. Provide a member’s name (typically the VP Public Relations), e-mail and phone number on your web site and encourage visitors to make with any questions.
Also, be sure to notify Toastmasters International when your club information has changed so they can add it to their sites. One-on-One Recruitment Proven repeatedly the #1 most successful member recruitment is when a member asks someone to a meeting and then brings them as a guest. At TLI we talked about things you can do as VPPR to help with these processes. Teach members to sing Toastmasters praises. Lead a table topic round robin where members learn to talk about their involvement in your club. Encourage members that whether at work or at play, talk up Toastmasters to those around you.
You never know when you might strike a responsive chord with someone just waiting to get involved. Hand-out the FREE brochures you can get from Toastmasters headquarters to give to members and then encourage them to use them over the course of that week to invite family, friends, co-workers, etc.
To your next meeting. Put your web site address, meeting day, time, location as well as a contact name, email address and phone number on everything promotional that you do. Print business cards with meeting location, date, time and your web address which members can use to invite people to your meeting or as “join us” reminder to attend your next club meeting. Sample is here:. Print a flier that members can pass out when the club is holding a special event such as: an open house, a speech-a-thon, a table topics-a-thon, a guest speaker, a speech contest, celebrating a holiday, a prospective member wine and cheese reception, honoring an outstanding community member with an award, celebrating past members, a special guest meeting, a social event, etc. Place the flier on your website so members can print extra copies. Place the flier on social media including District 44 Georgia Group Facebook page.
Create an event on your social media site. And on the District 44 site.
Be sure you meet Toastmasters Branding requirements. Branding Manual:. Publicize those who bring in new members. Be sure to take a picture of the sponsor and new member together.
Then publicize via email, website, club newsletter, local newspaper, etc. Newer member PR. Next meeting take the new member’s photo (clear, well lighted head-shot).
Ask the new member to sit with you and fill out a template to send to the local newspaper. Then send to the newspaper and post it on the newspaper website along with the headshot. Finally, let the new member and the club know that it has been published. In addition, place this information on your website, social media on District 44. While they are excited it is a good time for your VP of Membership to ask if they know others who could benefit from your club. Other ideas for member participation are:. Print a customized bookmark with your club information and place in library books and use as an invitation to a meeting.
Place Toastmaster brochures your office lobby, in doctors’ offices, hospitals, cafeterias, libraries, etc. Make sure your club information is attached. Distribute extra magazines in waiting rooms, your office lobby, or members can give them as an invitation to attend the next meeting or club event. Toastmaster bumper sticker or tag holder on your car. Members can wear their Toastmaster pin or name badge to strike up a conversation and then invite guests to your club. Open House and Special Meetings Publicize an event that professionals will want to attend. Your club’s Executive Council will need to develop a plan, but you can bring in the PR element such as:.
Toastmasters Vppr Manual 2016 Dodge
Social Media:. Post as soon as the date and Open House program is set.
Share on Club Facebook and D44GeorgiaToastmaster Group Facebook page. Eventbrite:. FREE event feature. Registration form that takes emails. Notification each time someone registers. Email reminder to people who register the day before the Open House. Captures emails.
You can link it to Social Media like Facebook. Be sure to post on D44GeorgiaToastmasters Group Facebook page. Open House Event on Meet-Up. Speak with other meetup groups that have similar interest and ask them to help promote your club open house to their members. Feature target speakers, Evaluations, Benefits of Improving Public Speaking and Leadership Skills. Make sure you mention food, door prizes, take-away.
Send reminders through meetup.com. Additional Tips. Use offline channels to promote the club open house, post flyers which you can find pre-done or create one of your own by using the Branding Manual. Library. Gym.
Doctor’s offices. Grocery stores. Word of mouth. Places of employment. Beauty Salons – Barber Shops. College Common Areas.
Coffee Shops – Diners. Retirement Centers.
Bulletin Boards. Bookstores, Movie Theaters, Banks, Airport, City Hall, Chamber of Commerce. Target Special Interest Groups. The information on this website is for the sole use of Toastmasters' members, for Toastmasters business only. It is not to be used for solicitation and distribution of non-Toastmasters material or information. All rights reserved. Toastmasters International, the Toastmasters International logo and all other Toastmasters International trademarks and copyrights are the sole property of Toastmasters International and may be used only by permission.
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